Aggravating Accreditations Animosity

We often have to source accreditation logos in order to get a job designed, printed and finished. Clients will help as much as possible but they normally give us low resolution web versions of the logos. This is fine; clients are not designers or printers and this is exactly why they come to us.

accreditsWe will approach the various accrediting bodies and request the logos, in proper vector graphics format suitable for high quality print. Obtaining the logos can be incredibly frustrating and time consuming, unfortunately – but we never give up!

For bodies whose sole existence surrounds accrediting an organisation with reaching a certain standard; whose raisons d’être is putting a logo on something, these bodies seem to have no idea about their accreditation logos. Some of the difficulties we suffer are…

  • Despite our asking for vector files suitable for high quality professional print, they still send us tiny low res JPEGs that would look very bad when printed.
  • It seems as if they have never, ever been asked for a logo before. We may as well be asking for a lightly grilled stoat!
  • They will not give the logo to a third party.
  • They will not give the logo to anyone!
  • We can’t get our request past the admin assistant, who repeatedly just sends us yet another tiny JPEG.
  • The logo simply does not exist in a format suitable for professional print.
  • They try to lecture us on the suitability of the logo, or tell us the tiny low res JPEG will print just fine, they print it every day on their office ink-jet.

So here’s our issue with all this:

These bodies exist to put their logo on stuff – why don’t they have the tiniest modicum of  logo knowledge? After all, they’re in the logo business! Do they really want their lovely accreditation logo to look like a fuzzy, badly coloured mess of pixels because the only way to get it is to pull it off a web site? How is this good for their corporate image?

Why are they so precious? Surely the benefits of having their logo reproduced beautifully every time, outweigh the one or two rogue or nefarious uses someone may put it to if it was freely and easily available – most people are very honest and would not use an accreditation mark they do not deserve.

And to those bodies who just refuse to give us the logo… Why? What are you afraid of? why do you even exist? What’s the point of the “can’t supply our logo to your designer” policy? These are responsible businesses who care about their image enough to employ a professional designer and printer to produce their stuff – surely these are the ones you ought to be most eager to give the logo to?

Rest assured, we may spend a while doing it but we’ll always endeavour to get your accreditations in the correct format and ensure your printed material looks superb.

Je Suis Charlie

My Je Suis Charlie badge has just turned up…

je-suis-charlieWe can’t allow those with a deranged and violent iron-age religious agenda to tell us what we can and can’t say; who we can and can’t insult; where we can and can’t use satire and mocking.

If we’re not allowed to speak our opinions and thoughts out loud, how will we all know who are the racists, the misogynists, the anti-gay, the pro-violence..? How will we all know their agenda and intentions?

Everyone ought to be allowed to say absolutely anything so everyone else can judge them on what they say, on how they say it and for what they are.

Information graphics

You don’t have to be a pro to design some awesome information graphics or warning signs.

I love these, spotted by a friend in a local station; great typography, straight to the point, carefully crafted message. And an excellent sequence that grabs the attention and peaks the curiosity, draws the audience in and eventually connects them with the product…

nasty-puddle

Excellent work.

  • Thanks to Steve P. for the pics.

Troubled by noise.

I have great problems using popular shopping sites because I can’t separate the signal from the noise. Extraneous “offers”, buttons, icons, ads, box-outs, tiny ads between bigger ads, text-only repeats of graphic buttons, recent history, things I may be interested in, things others also bought, random crap…

When I do manage to drill down to the tiny bit in the middle that should detail The Thing I’m interested in, I still suffer noise overload.

6types

This image shows the tiny bit of real info in the middle of a hugely complex and noisy Amazon window. It took me about 30 seconds to find out whether or not delivery is free because for some reason I simply blanked out the large “Delivered Free in the UK”.

In the highlighted part, there are 6 styles of type. That’s one line of text with 6 styles of type! In that small section as a whole I think there are 17 different styles of type. It goes against everything I was ever taught in graphic design school, and it just looks absolutely horrible. It’s insane, but I wonder why I find it so troublesome and why no one else seems to.

I mean, I assume they have run tests and know this is what the majority of people want, and that most people don’t have an issue. Haven’t they?

Let me tell you about people who dress right and turn up on time…

As an arty-farty, graphic designer type, I often have to deal with the rule-the-world, businessman type. You know; the moisturised face, shaven to within a picometre of its life, stiff suit, ties with big blue knots coordinating beatifuly with their striped and shiny shirts.

I find these people try to impose their mores and values on everything and everyone they meet. Like robins and bluetits, they’ll peck to death any one who dares to exhibit non-standard behaviour or independent thinking. And they’ll do this because they genuinely think it will improve the world: If they can force everyone to look uniformly neat, turn up on time and meet their deadlines, then everything will be OK… won’t it?

Not necessarily.

I’m a bit, well… Bohemian of appearance. I’m sometimes late and I’ll occasionally miss an unimportant or arbitrary deadline by about a day. But I’m a helluva designer: Use me and you’ll get something off-the-wall, eyecatching and professional that will do the job better than a similar peice of work from most in my geographical area.

So why is it that I was recently told my services were no longer required after sending some proofs to a client a few hours (well alright, a day) after I said I might? This client was your typical business type; filofax’d and Vodaphone’d to the eyeballs; suited and booted; Saab; spikey hair; the lot. The thing is, he’d previoulsy had a logo and leaflet designed and had given me the artwork on CD so I could use some of the elements for the job I was working on.

Not only was this artwork technically very poor and no doubt caused the printer massive headaches; but it was also designed very badly; like someone had quickly run it up in Microsoft Word. Bad fonts, clip-art and all.

My ex-client was very happy with it, though. No doubt because the “designer”, who quite clearly couldn’t design his way out of a wet paper bag, turned up on time, met his arbitrary deadlines and wore a suit.

This small rant isn’t about why I can’t be a slacker and get away with it. It’s about why the business-types who rule the world can’t accept that some of us are not business-driven and don’t want to rule the world: Or the consequences of their being unable to see beyond the narrow, hot-desking, water cooler chat, name-badged world they live in.

Business-types can’t design, so they come to a designer for great-looking material. Yet they insist on the designer they choose putting aside the very things that make him creative and capable of thinking outside the box. They insist on their designers becoming… well, becoming business-droids.

Choose a business droid to do your design and you’ll get design that looks like it was done by a business droid.